After color correction, I decided the next step is to add titles to my opening. But when I went to do this, I realized I didn’t know how to do it effectively. So I started to research the best ways to integrate text into a title sequence as well as look back at my past blog post on titles and fonts.
Typography in General
Through my research, I found that the text part of a title sequence is called typography. The more formal definition of typography is “the art and technique of arranging type to make written language legible, readable, and appealing when displayed.” Typography is information conveyed in an appealing way that makes the viewer want to read it. When making text appealing, it is important to consider font, color, placement on the screen, and integration into the scene. The source I looked at references the Mission: Impossible – Ghost Protocol title sequence and how it uses certain camera angles to sort of “set up” the text; these camera angles subconsciously indicate to the viewer that text will be appearing on the screen and that they should look for it. It’s important to note that Mission Impossible isn’t in my genre so the strategies they use may not necessarily apply to my project. However, it is important that I’m exposed to different techniques in case I decide they are applicable to me. The source I read warned against using cheese fonts, which is something I have to be especially cautious of because of my chosen genre (comedy). The source also mentions it’s important to use fonts within the same family, but different thicknesses. For example, bolding some words and leaving others alone. This is something I noticed back when I first began researching titles in title sequences. Below are some examples of what this looks like.
Font Conventions
I have a whole blog post on this already (see Titles, Fonts, and Representation) but I will recap the main points here since I am starting to add titles into my title sequence. For their titles, comedies typically use simple fonts colored in white or another bright color. Like I mentioned above, titles often include a mix of bolded and unbolded letters.
A Lot To Learn 